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El cualitativo esta siempre en constante renovación, y eso quiere decir mirar hacia atrás y hacia adelante con regularidad. Lanzo aquí una bibliografía interesante, en inglés. Buscaré otra en español que pueda competir.
- Durgee, J.F. (1988) On Cezanne, hot buttons, and interpreting consumer storytelling, Journal of Consumer Marketing, Vol 5, Iss 4, pp. 47-51.
- Keegan, S (2009) Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets, Market Research In Practice Series, London, Kogan Page
- Mariampolski (ed) (2001) Qualitative Market research, Sage
- http://www.srmo.sagepub.com/view/qualitative-market-research/n1.xml
- Patton, M. 2002, Qualitative Research & Evaluation Methods, Thousand Oaks, Sage Publications Inc.
- Berg (1998, 2001) Qualitative Research methods for the Social Sciences, Allyn & Bacon
- Ros Hurworth on teaching qualitative research: http://www.aes.asn.au/publications/
- Jeffrey Durgee: Creative Insight, The Researcher’s Art
- Wendy Gordon: http://www.amazon.com/Good-Thinking-Guide-Qualitative-Research/dp/184116030X
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